As we all adjust to a world where social distancing is the new norm, the world of real estate is quickly adapting and finding ways for sellers to show their homes without risking the spread of disease. One idea that’s catching on quite well is the “virtual open house.” Read on to discover our tips for hosting a successful virtual home tour on Zoom, Skype, or FaceTime.
1. Remember there are no second chances for a first impression.
The pressure is on! When you’re creating your virtual open house, you must remember that it will be the first impression for the majority of your potential buyers. While it’s unlikely that anyone will buy your home sight unseen, they’re not likely to investigate further if they aren’t impressed. This is your chance to get them interested in an in-person visit!
2. Cleanliness is key.
Just because no one is coming to poke around in your closets yet doesn’t mean you shouldn’t do some major cleaning before your virtual open house. Clear sightlines and open spaces translate best to video so it is important to declutter. Grime or piles of laundry are a big turnoff for your potential buyers. They want to be able to picture themselves living their best lives in your home or commercial space, and in order for them to do that, everything should sparkle.
3. Consider virtual furniture if your home is vacant.
That’s right, virtual furniture is a thing! It is easier for people to picture themselves living in a home that’s furnished so virtual furniture can go a long way. If you’re working with a tech-savvy agent or broker, he or she can probably point you in the right direction about programs that will help you do this.
4. Promote!
What’s the point of an amazing virtual open house if no one “attends”? Post about the event on Craigslist, Facebook, LinkedIn, Nextdoor, and real estate portals. Ask your friends to share the information, too. Get the word out!
5. Work with an experienced real estate attorney.
Anytime you are buying or selling real estate, it is important to have a real estate law attorney you can consult throughout the process. The Matus Law Group team is committed to helping our clients make the most of difficult times while protecting their best interests. If you are interested in learning more about how we can help you, we encourage you to contact us today!
